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Market Research
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Discussion Forum
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Oct 10 2008, 12:19 PM EDT by
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Thread started: Oct 6 2008, 7:50 PM EDT
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I'm interested to see how much our approaches vary for researching market opportunities. When you're researching the potential of a new idea/product, where/how/what/when do you research?
* What do you look for? * Are there research companies that you use? Do you pay for their reports? * Who is your best info source?
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Last Reply:
RE: Market Research
By: ,
Oct 10 2008, 12:19 PM EDT
First, the challenge is figuring out what are the business drivers motivating your executives (increase revenue, increase efficiencies, etc). Then you need to map the metrics to those drivers. Some examples of metrics for market sensing include customer satisfaction, retention rates, # of win/loss analysis, # of call reports, # of internal / external ideas, etc.). Methods to execute market sensing include win loss analysis, enhancement capture and market analysis (customer visits). Generally, the next step in the process is selecting market inputs and then problem definition.
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Sequoia advices its portfolio on how to weather this storm
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Discussion Forum
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Oct 10 2008, 11:12 AM EDT by
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Thread started: Oct 10 2008, 11:12 AM EDT
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This is a good little slideshare presentation. I felt slides 46 and 47 were particularly relevant from a product management perspective. http://tinyurl.com/3ttyng
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Inspired by the Flip?
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Discussion Forum
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Oct 5 2008, 2:53 PM EDT by
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Thread started: Sep 24 2008, 7:30 PM EDT
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I saw the review for <a href="http://www.getpeek.com">peek</a> (www.getpeek.com) on WSJ. Seems Duh! in retrospect but I dig the idea. Definitely curious to see how it plays out in the market.
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RE: Inspired by the Flip?
By: ,
Oct 5 2008, 2:53 PM EDT
Interesting points of view :-). I am not sure the makers of this device have to justify the lack of tens of other features y'all laid out. i think they have to justify the value commensurate to the cost they are charging ($$, time, adoption, etc). I do think the challenge is how they position this in the mind of their buyer. Is it a new solution to a potentially unsolved problem today or is it an alternative to the burgeoning smart phone market which has the "if we build it they will come" motto? Again, I have no idea how much research went into this and where this will ultimately go but I am interested in watching this as a potential experiment :-)
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How well recognized is product management as a role?
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Discussion Forum
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Sep 15 2008, 5:22 PM EDT by
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Thread started: Sep 4 2008, 6:36 PM EDT
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I was browsing today and along the way had the opportunity to participate in a Nielsen survey. This question caught me by surprise:
Which of the following best describes your area or department within your organization? Senior or corporate management, such as CEO, CFO, President or Principal Corporate MIS, IS, IT, computer or networking department Accounting, finance or purchasing department Marketing or advertising department Sales department Customer service department Manufacturing, production or plant department Drafting, engineering or R&D department Legal department Personnel, human resources or training department General administration Other (Fill in Name)
The choices are either marketing_advertisement or manufacturing_production or engineering_r&d.
Is Product management something unique to software industry? What is it in the non software world?
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RE: How well recognized is product management as a role?
By: ,
Sep 15 2008, 5:22 PM EDT
<anecdotal data> When I was at Texas Instruments in the early 90's, we had product design engineers who came up with ideas, and "pure" marketing guys with whom they collaborated to find suitable markets. It was "backwards", in that we were making hammers and looking for nails. There was a sense of striving to innovate, but it was definitely inside-out, not outside-in.
In that world, no product management. </anecdote>
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Managing Market Data
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Discussion Forum
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Aug 23 2008, 5:29 PM EDT by
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Thread started: Aug 20 2008, 1:39 AM EDT
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Hey y'all. I just wrote an article on managing market data / inputs: http://tynerblain.com/blog/2008/08/19/managing-market-data/
Either on that article (ideally), or here, I'd love to start a discussion about best/worst practices for how folks deal with a flood of feature requests, and from that, gain market insight. Both the 'distilling knowledge from the vapor of nuance' part, and the management and tracking of all those inputs so they can be reconciled back to personas/segments/other.
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RE: Managing Market Data
By: ,
Aug 23 2008, 5:29 PM EDT
First off, props to you! Your blog is well thought out. I find it so easy to follow your links. The info you post is also quite thought provoking. Keep up the good work! I wish I'd found it sooner. When I started looking into blogs and product management I ran a google search. Then, bounced around from links on the blogs found.
In reference to your Article: When dealing with feature request floods, I've found it's good to have a strong team built of dreamers, users, and the task master. That basically describes my current group.
* The dreamer can see well beyond current platform and envision the heights the product could reach.
* The users give you the nitty gritty - "this 'crap' doesn't work well now so make it work!"
* And finally the task master gives everyone a good dose of reality - "we only have so much time and money and those 'nice to haves" just aren't going to make it. Give it some thought, we/users CAN live without those features and still have a great product that meets the overall needs."
Once we get beyond the discussion phase, we default to our handy-dandy Six Sigma tools like a QFD and Pairwise Comparisons. If you're not familiar, these tools are best used when all team members (users, management, designers, etc) are involved. If don't get everyone involved, the efforts and work done with them may be futile. This I know from experience. They are quite time consuming, but also are hugely rewarding and rather helpful in removing the "emotion" from the decision on what is most important. Heck, I've even used them to pick out my gym or a car (as if that isn't an impulse buy...).
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Wetpain vs. Other Wikis
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Discussion Forum
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Aug 23 2008, 5:17 PM EDT by
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Thread started: Aug 16 2008, 1:08 PM EDT
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Wow, well this wiki is off to a pretty good start - a great set of users to kick things off and some discussions are underway. Fantastic!
One thing I was considering - I did set this thing up pretty quickly and Wetpaint may or may not be a good choice to use as we move forward. I've also looked at MediaWiki (what runs Wikipedia), Bitswiki, and PBWiki.
There may be some better choices out there that don't have those nasty ads all over the place.
Any thoughts?
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RE: Wetpain vs. Other Wikis
By: ,
Aug 23 2008, 5:17 PM EDT
I like this wiki. It's straight forward and easy to use.
My one complaint is that when I get the weekly digest, my company auto blocks the links to what ever updates or replies have been made. The only way I can get to see the posts and such is to go through the main page "productmgmt.wetpaint.com". But, that's relatively minor. My company is super tight on which sites you can visit and which are blocked.
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How would you approach this job?
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Discussion Forum
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Aug 23 2008, 5:14 PM EDT by
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Thread started: Aug 15 2008, 4:06 PM EDT
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One of my favourite companies/brand is looking to hire a VP of Products. Full details here (http://fix.etsy.com/jobs/job_Prod_Manager.html) I am just curious to hear what people in this group think are 1. Exciting aspects of this job 2. Challenges of this job. of course 1 & 2 can overlap :-)
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RE: How would you approach this job?
By: ,
Aug 23 2008, 5:14 PM EDT
I'm with ya Amar. If I didn't really enjoy what I'm doing now, Etsy would be an amazing place to work. It's really exciting to see companies like this emerge. The world needs more of this and it's up to people like us to bring the rest of the industry/corporate along.
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A glove is thrown down by Steve Yegge
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Discussion Forum
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Aug 17 2008, 6:30 PM EDT by
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Thread started: Aug 13 2008, 6:29 PM EDT
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Yesterday Steve Yegge posted a long essay called Business Requirements are B***t (I'm being sensitive to readers' sensibilities) on his blog. "http://steve-yegge.blogspot.com/2008/08/business-requirements-are-bullshit.html
I'm curious to hear others' reactions to his position. I'm sure the discussion will generate LOTS of good content for the wiki.
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RE: A glove is thrown down by Steve Yegge
By: ,
Aug 17 2008, 6:30 PM EDT
replace 'diving' with a contextually-relevant verb of your choice. here are some suggestions: deriving, divining, discovering.
sorry bout that.
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