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Product management is the function of serving as a proxy to a defined set of markets (or market segments), in order to be able to ensure appropriate product creation, and ongoing product health and quality for those markets throughout a product’s entire lifecycle, until end of life.
Product Managers understand markets and the problems faced in those markets. Product managers choose the problems to solve, prioritize those problems, and communicate this knowledge to the people who build solutions. Product managers engage customers and learn from them, continuously improving their products, as long as it is valuable enough. Product management is the job of being a product manager.
Product Managers represent the voice of their existing markets ensuring accurate problem definition and solution facilitation for the sole purpose of sustainable product evolution.Definition Elements from Lars
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Latest page update: made by lars3loff
, Jul 28 2008, 5:54 AM EDT
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